Unbeatable Safety & Protection.
Give yourself a break to enjoy.
Role: Product Design Intern | Duration: 12 weeks | Company: Life 360 & Tile by Life 360
Designed for the integration of acquired hardware (Tile & Jiobit) into pre-existing software (Life360) subscription model. Implemented various delight forms into the core map experience to connect to pre-existing in-app features.
W H A T I S L I F E 3 6 O ?
Family-Proof Your Family.
Providing families with peace of mind by offering a comprehensive platform for location sharing, communication, and safety.
R E S E A R C H
How can we explore various forms of user delight while simultaneously integrating Tile trackers into the Life360 main map experience organically?
Life360 is aiming to integrate further forms of delight within the main map experience. The goal of this project being exploring forms of applicable delight that would not only align with user experience of the app but increase Life360 engagement. This was based off of the icons below created in the initial exploration into in-app delight.
I kept Life360's primary persona Peggy in mind when making design decisions. Based off the pre-existing mapped user journey alongside customer feedback to gauge what features were valued. Using point-of-information data alongside location-dependent data to determine available data points was combined with time-dependent data to determine the best forms of delight varying by location alongside potential triggers (eg. seeing a good morning message when opening up the app at 8 am).
L E T ' S M A K E I T F U N
Your Avatar, Your Way.
Through my explorations alongside cross-collaboration with the marketing and data analytics team, I strove towards creating delight that stuck to the future brand merger, but most importantly- wasn't an invasion of privacy. Through utilizing pre-existing data types being collected, I broke down my delight forms into three main subsections- full screens, based- delight, and random silliness.
P E T I N T E G R A T I O N S C R E E N S
A W A R D S - S C R E E N S & I C O N S
You've earned it. Get rewarded for your safe driving habits and display them on your avatar to the circles of your choosing. Utilizes pre-existing driving data analytics as well as duration of membership type. Positively reinforces safe driving habits and reminds users of how longs they've stayed connected through Life360.
T I M E - D E P E N D E N T D E L I G H T
Coordinated with time of day, these delight forms would appear upon opening of the app with animations avrynig based off regional timezone. Utilizing pre-existing geographical data, we can provide them with a "good morning" to start their day or a reminder to "hit the hay" when its gotten quite late.
L O C A T I O N - B A S E D D E L I G H T
This delight type varies off of user’s geographic location and uses system geo-tracking to determine location and appropriate animation. I found that larger geographical areas were best as they had the highest rate of confidence for delight types matching to users' appropriate locations.
O C C A S I O N - B A S E D D E L I G H T
Think universally. Life360 has a global user base and its key that any delight celebrating events must be representative. Animations would appear based off of collected user data upon sign-up such as birthday alongside global holidays such as New Years.
A V A T A R P E R S O N A L I Z A T I O N
In an effort to promote in-app silliness and user engagement, I ideated possible avatar customizations. These would not only add a personal touch, but coordinate with the in-app feature so that delight prompted via chat can appear on the main map.
K E Y T A K E A W A Y S
Always Advocate for Under-Represented User Groups.
As someone who was forced to download Life360, my negative experience has stuck with me. I made it a goal during my internship to not only question proposed design decisions and their consequences, but advocate for a tertiary user group here at Life360- new drivers.
As the only non-parent designer, I aimed to also create ways to shift the narrative surrounding the app that would appeal to a younger demographic- one of the main focuses of the current CEO. Overall, it was an eye-opening experience to provide a niche perspective and my primary experience with the platform definitely came in handy when considering data ethics and privacy concerns.
Some tools used include: ProCreate, Figma, FigJam, Miro, & Lottie Files.